For a Frenchman living (until recently) in London, Eurostar are in many ways the perfect client for Jean Jullien. Add to the mix they’re celebrating their 20th birthday and were looking to poke some gentle fun at the differences between the Brits and the French and and you’ve got pretty much the perfect brief for Monsieur Jullien.
For the anniversary #BetterCloser campaign, Jean was tasked with illustrating five anecdotal observations as to how Eurostar has shifted the Anglo/French perceptions and relations. Jean was asked to inject his trademark humour to proceedings and created a series of brilliant illustrations.
The campaign, art directed and masterminded by The Clearing, is now live and adorning huge billboards at both Kings Cross and Gare du Nord. It can also be seen extensively within the stations and a short animation is running on the escalators. Très bon.