Every now and then a brief lands on our desks and we just know the result are going to be great. When M&C Saatchi asked Hey to build a London cityscape on a wifi symbol, it was clear that it was going to be one of those jobs. They certainly didn’t let us down.
The poster campaign, now running across the London Underground, picks out some of London’s most iconic buildings and attractions as reimagined in Hey’s trademark stripped back vector style. It’s the attention to detail that really makes it come to life, every time we look at it we see something new.
Let us know if you spot one in the wild.