This year has kicked off well at HF and judging by the artwork created my Malika Favre and Matt Murphy for Virgin’s 2015 calendar it’s started well for the clients of the airline too.
The concept of the calendar was to celebrate connections to the routes that Virgin fly to with each month to reflect a particular destination whose characteristics would be beautifully executed by illustrators with suitable styles.
Malika was chosen to take on the month of March with Miami being the designated location. The team at Virgin felt that the Art Deco architecture, colours and scenery were perfect for her approach and we’d agree!
Matt was chosen not only to illustrate Detroit which would become the head image for June in the calendar but also the front cover. Many regard Detroit to be the world’s best connecting airport and so the illustration had to reflect this, it was Matt’s use of light and shape that proved key here.
The cover was to be all about London. The iconic buildings and monuments were included to house the text and show that the capital is where the company calls home.