Joël Penkman has created a series of paintings as part of a new ad campaign for the a2 Milk Company.
Joël was asked to paint four images using her trademark egg tempera paint style, to accompany four “astonishing stories” in the form of a2’s customer testimonials. Her paintings depict one image from each story, a milkshake, some indigestion tablets, a baby monitor and a big pair of knickers. Each of the four executions recount the stories (spoiler alert: all stories feature milk), with Joël’s work as the hero image.
Commenting on the choice of creative, Scott Wotherspoon CEO of a2 Milk said they wanted someone who could, “retell real consumer stories in an authentic, engaging and visually arresting way.” Joël’s work worked in prefect harmony with the short stories.