What makes Buenos Aires-born Martina’s portfolio stand out is her her ability to produce such a huge and diverse range of typographic styles. For twelve years she has been perfecting her craft and she's incredibly, knowledgable and passionate about what she does.
From her Berlin based studio, Martina doesn't only create lettering and custom typography, she teaches her craft, hosts workshops, produces podcasts, writes books on the subject and has even given lectures at TEDx and Adobe MAX. It's fair to say she's an expert in her field!
Clients include Penguin Random House, The Washington Post, Vanity Fair, Adobe, Mercedes Benz, Lufthansa, and Harrods.
Process: Step 1.
Martina's process starts with her creating a loose digital rough.
Process: Step 2.
In a workflow that allows incorporating feedback along the way, Martina creates hand sketches to test ideas and discuss directions with her clients.
Process: Step 3.
While her resulting artwork is polished, sharp, and detail-rich the handmade nature of Martina's work shines through. Her vector based illustrations makes it easy to manipulate and to scale.
Want to commission Martina?
Interested in working with Martina Flor? If you've got a project in mind, drop us an email with some additional information. Generally it's helpful to see some of your initial sketches if you have them, plus some info about the brand and how you intend to use the illustrations. Also, what timings you're working to.
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