What you're looking at here are paintings ... let that sink in a bit.
Joël’s work is nothing short of jaw-dropping. She describes her paintings as "semi-photorealistic", but we think they look good enough to eat. Working from photographic references, she has the rare ability to paint everyday objects with such minute detail and accuracy that you would be forgiven for thinking they are photographs.
Her paintings are created in egg tempera, a paint made fresh each day from mixing ground pigment colour with egg yolk. From Monster Munch, cakes and sweets and branded condiments to books, ornaments and tools, Joël uses the paint to illustrate every crinkle, sheen and detail of her subject.
Originating from New Zealand but now residing in Liverpool, her work has graced everywhere from the Royal Academy of the Arts Summer Exhibition, books for Phaidon, to the walls of EAT and advertising campaigns for McDonalds.