With our sights already on the new year, Jon Cockley spoke to CreativeBloq about the illustration trends we've noticed gathering traction.
Illustration by Joël Penkman
With illustrators increasingly working directly onto tablets and improvements in software, like Procreate, we’re seeing a renaissance in hand-rendered work and texture.
Perhaps a conscious backlash to the onslaught of AI, we’re expecting to see a resurgence of the human touch in artwork for 2024. This will spill over into animated work too.
Illustration by Leonie Bos
Multiple artist campaigns
We’re seeing an increase in brands engaging with multiple artists and styles across one campaign as they attempt to show diversity and variety in their marketing.
Matt Saunders was one of a number of artists to feature on a multi-city Eurostar campaign, which also combined illustration with photography
This trend is being boosted by increasingly advanced targeted digital advertising, allowing brands to serve audiences with imagery that will appeal to their specific tastes.
Malika Favre for Netflix series, The Crown