On-trade and off-trade beverage brand design and bottle labels can make a big commercial impact. Reviving a heritage brand or launching a new one? Creating a special edition, collectible bottle design? Illustration and bottle design make all the difference to brand identity and customer decision-making. An eye-catching bottle design artwork can stimulate sales. Collaborating with artists to create one-off or a series of bottle designs can designate exclusivity through specific retail channels such as duty free boutiques or iconic retailers. Limited edition label designs can coincide with special events such as sports sponsorships or anniversaries.
Alcoholic drinks brands that are synonymous with particular locations bring a great opportunity to highlight their hometown, heritage building or unique brand culture. The proliferation of gins and vodka brands is a great example of using bottle design to differentiate and reinforce this brand identity. In what is a highly commoditised market, the presentation of these products can imply quality, prestige, value and provenance.
Wine is a highly competitive sector where drink bottle design and wine labels influence customer loyalty and sales. With highly established brands and wine regions competing with disruptors and challengers, the visual identity is a powerful tool to stand out. Looking the part is really important, especially when the bottle remains in the eyeline of its drinkers, at the restaurant table, dining table or around the barbeque. So next time you raise your glass with your new favourite wine, remember take a photo of that wine label so you can order a case of it when you get home!
