Illustration for advertising is a partnership as old as the advertising industry itself. Along with typography and audio mnemonics, advertising illustration can be iconic, sometimes becoming completely synonymous with a brand. Embedded into the brand identity, repeated through promotional campaigns and present throughout customer touch points for years, illustration for advertising has the flexibility to evolve over time whilst maintaining continuity and nostalgia.
Illustrated adverts help a brand to stand out in a sea of visual communications - online, in print or out-of-home. This is because advertising illustration is a powerful way to distill complex ideas into something that is easier for the viewer to interpret. As they say, a picture is worth a thousand words, and advertising illustration certainly substantiates this. Illustration for advertising also has the power to build stronger emotional connections with its audience through powerful storytelling. Think about some of the world’s most famous characters - so many of them are not real people at all, or not even human! Anthropomorphised animals evoke human emotions and characteristics in highly relatable ways, many fostering emotional bonds with audiences throughout generations.
The ability of illustrated adverts to help the viewer visualise a fantasy, makes illustration for advertising an enduring choice for marketers and creatives. Here's a small sample of some our previous illustrated advertising campaign commissions.
