Designing illustrations for branding is all about distilling identity into a single, distinctive, memorable image. Some of the most famous brands in the world need no words or introduction - their logo alone serves as an instant brand recall cue for their customers. Great logo design is a process, design agency teams work with clients to understand their core identity and come up with initial concepts. Often an expert is required at this stage to develop and refine the final visual and this is where Handsome Frank's expertise comes in.
Bringing together artistic creativity and commercial sensibility, illustration in branding can be a powerful tool to help brands stand out in the market. Branded illustration, brand toolkits, business logo design and extensive asset libraries are commonly commissioned by companies and brands when either launching a new product, or as part of a rebranding exercise.
Logo design distills brand identity into one distinctive memorable image. Brand toolkits on the other hand take this visual identity further, often creating illustration brand asset libraries that can be quickly and readily implemented and modified by in-house teams to create on-brand documents, publications, presentations, advertisements and other communications. This is a vital part of creating a cohesive brand impression and identity both internally and externally. These brand toolkits might include elements that can form part of a template or be easily dropped into a presentation, and may include font and typeface and colour palette details too. A design agency can work with an artist, designer and illustrator to put together a full package of branding design or elements to complement a pre-existing branding toolkit.
Our artists have experience as logo designers and toolkit creators with huge brands across industries including FMCG, drinks, fashion and footwear. Check out some of their work:
