To coincide with the 2024 Olympic Games in France, Coca-Cola launched ‘it’s magic when the world comes together,’ a new brand campaign, celebrating the ‘Real Magic’ of human connection, inclusivity, cross-cultural connection and the collective power of sport to unify people and celebrate their differences.
Reinforcing Coca Cola’s iconic hug motif as the theme for Paris 2024, Coca-Cola’s multi-channel campaign showcases the collective power of sport to unify people and celebrate their differences.
These ‘Real Magic’ moments will be brought to life through a vibrant brand film and elevated across OOH, dynamic digital content on social media, distinctive new embrace can design and unique artist-designed cans. The stories behind the designs will also be amplified across OOH, social media and point of sale across the country.
