We’ve enjoyed a long-standing relationship with T Brand Studio, the custom content division of The New York Times Advertising. The studio specialises in creating paid, native advertising, and always have fun and engaging briefs for our artists. For their latest partnership with Uber for Business, illustrator and animator Bruno Mangyoku was the perfect fit.
Uber for Business takes the familiar Uber experience and adapts it for the workplace, bringing rides, meals, and deliveries into one platform. It’s all about keeping things simple, efficient, and making life a little easier for everyone.
Bruno was tasked with bringing the platform's helpful features to life. He duly created eight beautifully composed scenes, each one capturing a snapshot of how Uber for Business can boost productivity in style.
True to form, Bruno brought his trademark key-line illustrations to depict a productive and happy workforce, while integrating in a warm gradient palette, to give the illustrations a distinctive elegance.
Three of the scenes were animated too, unfolding with a cool, calmness that perfectly reflected the tone of the campaign. Scroll through for a look behind the scenes at Bruno's storyboard process, and check out the full paid article here.
