From cultural powerhouses to niche interests - museums, libraries, art galleries and other cultural venues are a lifeblood for our collective heritage, identity, leisure and education. Our hometown of London is one of the world’s richest cities for such places, centuries of history layered on top of each other, resulting in an unparalleled cultural ecosystem. Tate Modern, The British Library, The National Gallery, the Victorian-era South Kensington cluster - huge, globally significant institutions standing cheek-by-jowl with special interest venues like the Dickens House, Photographers Gallery, Wallace Collection, and a plethora of independent galleries, clubs and societies.
Each venue deploys illustrations in different ways, often referencing their source material and building architecture to cultivate their unique brand identity. Illustration can play a huge part with the visitor experience, particularly on first impressions and wayfinding. This is especially important where visitors may not speak the local language, so the international language of images provides vital communication cues.
Many venues also generate revenue through their souvenir and gift shops with unique objects available exclusively on site. Collaborations with illustrators and artists, especially for temporary and special exhibitions have proven to be hugely popular with visitors, extending from posters to billboard advertising, to smaller objects like water bottles, t-shirts or fridge magnets.
Our artists have worked with some of the world’s most respected cultural institutions, in London and beyond. Take inspiration from some of their past work:
