In-person experiences in retail, hospitality and events are greatly enhanced when visual communication informs and entices customers. They help create a sense of place and can communicate brand messaging, resulting in a memorable experience that leaves a lasting impression. Sometimes visual merchandising artwork or retail merchandising displays can also be replicated to digital experiences, extending the effectiveness of the visuals into an omni-channel communications campaign. Web merchandisers can use elements of in-store visual displays for online and app elements, unifying the brand identity across multiple platforms.
In-store merchandising and display are also an important driver of sales, from luxury stores to supermarkets - an eye-catching display in a retail space can capture attention and help to encourage purchases. Seasonal promotions such as Christmas, or new product launches are often supported by distinctive artworks that align with the brand’s broader visual identity, whilst creating a unique, even collectible piece of artwork. Appearing at point of sale, or on packaging and collateral, this form of merchandising and display illustration ties together a brand campaign, promotion or an ongoing brand presence such as a concession in a department store.
Merchandising and display illustrations in non-retail settings can also enhance a customer's experience. Events such as concert tours, major sporting events or theatre shows can combine their artwork for retail merchandise, booklets, programmes, stage artwork, uniforms, and promotional communications from websites to social media and advertising. West End and Broadway productions are a great example of this, where the in-person experience is extended through merchandising for the audience to take home with them.
Malika Favre for Bucherer
Restaurants, cafes and other hospitality establishments such as hotels can also benefit from custom illustrations to create a sense of place. Consistency and adapted visual assets for groups of restaurants, retail stores and hotels for example can create a cohesive brand experience across multiple properties and outlets. Flagship stores in major cities also use illustration to add to the in-store experience, or attract attention to landmark window display’s and visual merchandising.
Our artists have extensive experience of creating beautiful visual merchandising work across the globe for retailers and hospitality brands. Check out some of their past work:
