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Paul Blow - Menabrea Beer

Cat at Handsome Frank, Featured Project

Paul Blow creates bold silhouettes to launch the Italian beer brand Menabrea in the UK. Cheers to that!

Paul Blow plane taking off from a mountain, creating a beer bottle shape

Paul Blow has been working tirelessly with BMB agency on the launch of this debut UK campaign for the Italian beer brand Menabrea. These iconic scenes at a grand scale deserve a double take, as each contains a hidden beer bottle waiting to be found.

Paul blow illustration, people sitting at beer bottle top tables on a terrace

Paul blow illustration of a beer shaped gap in a mountain stream

Paul blow illustration of a beer bottle shaped tree next to a stream

Inspired by the beer's alpine roots and subtle beer bottles, Paul's sprawling illustrations span mountain ranges and valleys, and even some bottle cap table tops. Whether cropped in close or seen from afar, the pieces stand out a mile away.

Billboard above a busy road

It has been launched on billboards across the UK, so you can now play 'spot the beer bottle' while out and about.

Illustration showcasing this artists portfolio
Illustration showcasing this artists portfolio
Illustration showcasing this artists portfolio
Illustration showcasing this artists portfolio
Illustration showcasing this artists portfolio
Illustration showcasing this artists portfolio
Two bilboards across a busy road saying 'cheers'

Paul’s Folio

an illustration of a man riding a horse in the clouds
Paul Blow illustration
the man is wearing a pink shirt and has a quote on his face .
a hot dog with mustard and ketchup on a yellow background .

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