Paul Blow has been working tirelessly with BMB agency on the launch of this debut UK campaign for the Italian beer brand Menabrea. These iconic scenes at a grand scale deserve a double take, as each contains a hidden beer bottle waiting to be found.
Inspired by the beer's alpine roots and subtle beer bottles, Paul's sprawling illustrations span mountain ranges and valleys, and even some bottle cap table tops. Whether cropped in close or seen from afar, the pieces stand out a mile away.
It has been launched on billboards across the UK, so you can now play 'spot the beer bottle' while out and about.