Neighbourhood branding and city branding are commonly used techniques employed by architects, tourism boards, trade associations and local authorities to create an identity for particular communities and locations. By branding a destination, multiple disparate entities can benefit from a coordinated initiative, a whole is often greater than the sum of its parts. Think shopping malls, property developments, neighbourhood regeneration - the visual markers and identity forms an important unifiers of complex and diverse networked projects.
Architecture and branding go hand-in-hand especially when the project is ultimately requires commercial appeal, for example a new apartment building or housing development. Creating, visualising and fostering a sense of neighbourhood branding is an important element in creating desire for the properties amongst and piquing interest in potential future residents.
Branding a destination, such as a famous neighbourhood, park, museum or street can be visualised with eye-catching maps, building sketches, stylised features. Whatever style suits the location, neighbourhood map branding immediately communicates to the viewer what they can expect to find. Illustrations can also assist with way-finding in a more visually appealing way compared to generic maps and signs.
Place branding can also go together with the branding of individual entities such as retailers with a presence in a shopping mall, or independent wineries in a wine region. Unlike a general reference or topographic map that might be used by visitors to a destination, a custom illustrated map and brand assets add to the memorability of experience and can also provide a nice memento or keepsake.
From our hometown of London to destinations all around the world, our artists have created some iconic work for iconic destinations. Check out some examples:
Got a placemaking, branding or architectural project to discuss? Get in touch with our team.
