At street level, construction sites can look unsightly - but with a striking hoarding design, it becomes an extraordinary opportunity to sow seeds of excitement for what's to come. Creating this sense of place begins far ahead of the completion of a project. Instead of generic safety-focused hoarding, creative illustration and artwork is a powerful and cost-effective strategy for real estate branding.
From major new building constructions to smaller building refurbishment projects, construction hoarding design can evoke a feeling of the intended use of the space - images that depict lifestyles in a residential setting, or perhaps something evocative of a corporate brand that is set to occupy the property.
Construction lifecycles can be very long, making hoarding design suitable for multiple iterations. As the site evolves, so too can the site's hoarding design imagery. New, replacement or altered hoarding sections as the project progresses can be a great way to update the general public on what's happening behind the scenes in a fun, eye catching and memorable way.
Often, this artwork can be carried through to the finished project - decorating interiors, being adapted into wayfinding and signage, and creating an overall real estate brand for the new building, complex or neighbourhood. Working with clients from the start to understand their long term project vision allows artists to capture and translate these principles into their work.
Many of our artists have this experience of working within real estate branding and creation of construction hoarding design and we've completed numerous successful projects for architects, construction companies and property developers all over the world. Here are just some examples:
