In 2025, TfL launched its new campaign, “Making Every Journey Matter for 25 Years,” developed in collaboration with Girl&Bear (VCCP) and Wavemaker UK.
Brimming with vibrant illustrations by London-based artists, the campaign debuted in January with three striking artworks by our very own Charlie Davis. Two additional designs followed in June, appearing across stations throughout the London transport network.
The campaign reimagines familiar icons like the ‘Baby on Board’ badge and the Night Tube, while celebrating landmark London moments from the past 25 years, including the London 2012 Olympics, the opening of cycleways and introduction of real-time departure boards.
Charlie Davis saw four designs released across TFL locations in two phases
