A charming new outdoor campaign from AMV BBDO for the V&A Museum of Childhood went live this week, featuring our very own Kate Sutton. The project reimagines the Tower Hamlets borough in London's east end as one gigantic playground. Kate was one of a number of artists and illustrators approached and asked to create something big and playful to be plastered onto the streets surrounding the museum. Kate's snake takes pride of place in the nearby railway arches.The campaign titled “See the world through a child's eyes,” saw AMV scouring the borough to find interesting objects and spaces and using them as canvasses on which to channel their child-like imaginations and reinterpret the areas as something innocent and beautiful. A drain has become a fire engine, a fountain the blow-hole of an enormous whale, and a lamppost transforms into a monkey bar. Other artists included in the project include Martha Orzel, Greg Abbot, Rob Flowers, Paul Pateman, Serge Seidlitz, Mick Marston, Andrew Rae, Sergio Mora Thiago de Moraes, Andy Clough and Dalatando Almeida. You can see all of the work here.